Philip Beck - 贝曦贤

2016-08-08

Current

Dubeta - 多倍达投资, Happylatte, DianYue - 点越科技

Previous SmarTots, Meijob International Holdings, Ross Human Directions (subsequently acquired by Chandler Macleod Group)

Education Australian Institute of Company Directors


Summary

38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland. 


An agility and cultural sensitivity, to cut through the crap and focus on the key strategic issues that inhibit top-line revenue growth, operating efficiencies, attraction and retention of customers, clients and staff.


Specialties: Advertising, BPO, business development, digital media, e-commerce, human resources, internet, marketing, media planning & buying, mediation, mergers & acquisitions, negotiations, procurement, RPO and turnarounds.

Experience


Chairman

Dubeta - 多倍达投资

May 1989 – Present (27 years 4 months)Beijing, China

Dubeta, is a private equity company established in 1989 as a play on the words to “do better”. 


Our company's logo “贝” is the chinese character bèi (pronounced “bay”) for the cowrie shell, which was the first and most widely used currency in the world for trading goods and services. The cowrie shell was impossible to imitate, as no two were alike. 


We take an active role in the companies we hold equity, coaching and challenging the existing management teams and their companies, to become the leading currency in their respective market sectors, not easily replicated, nor defeated by their competitors.

(Open)1 recommendation

Dao Duangvipha Makkitti

People & Brands Communications Specialist/ NGH Certified Hypnotherapist

Philip Beck is one of the most interesting people I have ever met. Over the past 9 years, Philip has been both my mentor in personal and business matters. He is intelligent, respectful great to have meaningful conversation with. Philip has taught a...View

Chief Operating Officer

Happylatte

July 2013 – Present (3 years 2 months)Beijing City, China

Founded in 2008, Happylatte creates and publishes global smartphone games, eg the #1 chart-busting title High Noon, Days of Crime, Pee Monkey and High Noon 2. Check them out on:


iTunes App Store: https://itunes.apple.com/app/high-noon-2-multiplayer-fps/id654941133?mt=8

or

Google Play: https://play.google.com/store/apps/details?id=com.happylatte.HN2&hl=en

(Open)1 recommendation

Raven Zuo

Trying to make world better

To be a high level executive means you always have to face tough situations. You either ignore them or resolve them. Philip will definitely choose the latter and he knows which one he should resolve first. He has a unique yet keen understanding of...View

Chairman and Co-Founder

DianYue - 点越科技

October 2010 – Present (5 years 11 months)Beijing, China

DianYue - 点越科技 is a B2C eCommerce P4P (Pay for Performance) marketing agency and an official partner of Taobao.com (Taobao is China's equivalent of eBay). 


We provide on-line retailers with a suite of technology-enabled solutions, that optimise their marketing spend for the best ROI.


Visit: www.51dianyue.com for more information

Advisor

AARTD - Asian Agribusiness Recruitment Training & Development

April 2012 – Present (4 years 5 months)Beijing City, China

AARTD - Asian Agribusiness Recruitment Training Development is a specialized executive search firm of executive search and selection consultants that concentrates on proactively sourcing middle and senior management and executives across Asia in the Agribusiness sector.


AARTD is part of the business of Asian Agribusiness Consulting.

Chairman

SmarTots

September 2010 – August 2014 (4 years)Beijing, China

SmarTots is a mobile platform for Chinese families with children aged 2-7.


With more than 70 apps in our portfolio, SmarTots creates enriching educational experiences for chinese kids, keeps their parents in the loop and helps brands connect with those families.


Visit: http://www.smartots.cn/ for more information

Chief Executive Officer

Meijob International Holdings

January 2009 – August 2010 (1 year 8 months)Beijing, China

In January 2009 took over from the founders and restructured the group’s start-up, Meijob.com, an online job search engine and assumed Board responsibility for JiPingMi.com, an online real estate search engine.

(Open)1 recommendation

Gil Ninveh (Hiring!)

Product Group Manager (eCommerce & Loyalty) at Sears Israel (Delver)

During the years I worked with Philip, he was not only my boss, he was also my mentor. Philip's attention to detail, grasp of the big picture, business savvy and warm heart were all precious assets which I enjoyed greatly while he guided me through...View

Chief Operating Officer

Ross Human Directions (subsequently acquired by Chandler Macleod Group)

April 2008 – October 2008 (7 months)Sydney, Australia

Established and implemented a plan for diversified revenue growth, improved profitability and a more competitive P/E ratio for the ASX listed entity Ross Human Directions (ASX:RHD) across Australia, Hong Kong, Ireland, New Zealand, Singapore and the UK. Operating subsidiaries included: 


1) Aurion: HRIS application and Payroll Services for clients such as News Corporation

2) Julia Ross Recruitment: traditional Pink, Blue and White Collar recruitment including substantial RPO solutions for EDS (Electronic Data Systems, subsequently acquired by hp) and Telstra

3) Ross: Executive Search plus outsourced IT and HR BPO Consulting

4) MTS: Management Training Systems an online solution for the rapid deployment, monitoring and uptake of all training requirements across large organisations such as QANTAS

Chief Executive Officer

CMX - China Media Exchange 博睿传播

September 2005 – December 2007 (2 years 4 months)Shanghai, China

Conceived, launched and established CMX - China Media Exchange (now trades as VivaKi Exchange) for the Publicis Media Groupe, merging the media buying and negotiation operations of Starcom and ZenithOptimedia. This concept was subsequently rolled out to other markets in Asia-Pacific.


Other responsibilities included:

1) Chief Operating Officer, ZenithOptimedia China (www.zenithoptimedia.com);

2) Director of Emotion China, a high-end event management business (now trades as Emotion/Publicis Events: www.emotionevents.com);

3) Director of Relay Worldwide – China, a sports marketing event business.

Chief Executive Officer (Asia-Pacific)

TMP Worldwide (now Hudson and Monster.com)

January 2000 – January 2003 (3 years 1 month)Hong Kong

Initially employed as Chief Executive Officer, Asia-Pacific, of TMP Worldwide Advertising & Communications division (AdComms) 


Subsequently given responsibility for all other divisions within Monster Worldwide and Hudson Highland Group in North Asia, when both entities traded as one – TMP Worldwide Inc., before the global de-merger in March 2003

(Open)1 recommendation

Todd August

Todd August

General Manager - Legions

Philip is the perfect sort of CEO that you want to work with; hugely talented and intuitive about the market and what clients really need, mixed with a management style that allows his people to learn and grow with a sense of "supported autonomy"....View

Managing Director

MindShare Australia

October 1994 – December 1999 (5 years 3 months)Sydney, Australia

Established MindShare in Australia through the merger of Ogilvy & Mather (O&M) and J. Walter Thompon's (JWT) media operations, wholly owned subsidiaries of WPP plc.


Day-to-day management of MindShare’s media planning and buying operations in Sydney and joint responsibility for the entire Australian operations.

(Open)1 recommendation

Tara Rayner

Managing Director

Philip was my Managing Director when I joined Ogilvy & Mather (O&M), six months later Philip successfully transitioned the company to become MindShare (the merging of O&M & JWT). This was a particularly smooth merger. Philip believed in an open door...View

Founder

Beck & Call Australia

May 1989 – September 1994 (5 years 5 months)Sydney, Australia

Founded a media planning and buying company in the Australian market and subsequently sold it to FCB (now the Interpublic Group)

National Media Director

DDB Australia

November 1976 – April 1989 (12 years 6 months)Sydney, Australia

National responsibility for DDB's (now OMG) media planning and buying operations across Australia with staff of +150.


Started with DDB as their mail-boy, working his way through all departments of the advertising agency, finally choosing to specialise in media. Appointed to the Board of Directors at age 28

Volunteer Experience & Causes


World Vision AustraliaAdvisor

World Vision Australia

January 1987 – December 1989 (3 years)Children

Incredibly rewarding

Opportunities Philip is looking for:

Joining a nonprofit board

Causes Philip cares about:

Economic Empowerment

Education

Disaster and Humanitarian Relief

Poverty Alleviation

Science and Technology

Organizations Philip supports:

Royal Flying Doctor Service of Australia

Westmead Medical Research Foundation

CHINACCELERATOR


Publications

China, Volcanos, Sharks and Startups(Link)

The China Startup Pulse from Chinaccelerator

September 21, 2015

With over 15 years of experience running and mentoring startups in China. We discuss the startup culture in China, how 'entrepreneurial minded' China is or isn't, and delve into some lessons learned from my own past mistakes and missteps. Enjoy!

2 authors

Philip Beck - 贝曦贤

eCommerce and Mobile Gaming

Todd Embley

Program Director @ Chinaccelerator, SOSV

Leadership, Entrepreneurship and Game Changers in China(Link)

Sadovnik Partners

July 24, 2014

In this 20 minute interview, I share my thoughts on leadership, creating a compelling vision, breaking the rules, pushing through the pain barrier that challenge entrepreneurs and building a winning culture. In China, you don't have the luxury of calling "time-out" to make a decision, as you'll get killed by the competition who are hell-bent on innovation.

Why start-ups choose Beijing(Link)

CNC World - 24 Hour News Channel

March 21, 2013

Thirty years ago Beijing’s ZhongGuanCun area was little more than a street of vendors selling electronic devices. However, after the central government set up the first national development zone in the area, it has become the Silicon Valley of China and home to more than 20,000 high-tech enterprises. Drawing on talent from China’s top universities and national academies in the area, eg Peking...more

Innovation in China in the Digital Age(Link)

Laowai Blog

February 24, 2012

Innovation has become an important concept in modern China. The country has reached a point where it wants to stop being the factory-floor of the world and become a powerful innovator, creator and designer of new products and services. In the twelfth five year plan, China has emphasized the need to convert its economy from a manufacturing based economy to a more consumer based one.


Languages

Chinese

Limited working proficiency

English

Native or bilingual proficiency

Education

Australian Institute of Company Directors

GAICD, Company Directorship

2008 – 2008

Activities and Societies: Board of Director's Duties and Responsibilities, Fiduciary obligations, Risk Management and Strategic Planning

Beijing Language and Culture University

Beijing Language and Culture University

Certificate, Mandarin Language Studies

2007 – 2007

http://wwwnew.blcu.edu.cn/

Activities and Societies: Chinese language study, written, spoken and aural

Civil Aviation Safety Authority (CASA)

Certificate, Commercial Pilot (Helicopter) Licence

1997 – 1999

http://www.casa.gov.au

Activities and Societies: Aerodynamics, Aviation Law, Human Performance, Meteorology, Operations, Performance and Planning

University of Technology Sydney

Certificate, Advertising, Marketing Media & PR

1977 – 1979

http://www.uts.edu.au/

Activities and Societies: UTS was formerly Sydney TAFE (Technical and Further Education) where I majored in Advertising, Marketing and Public Relations

(Open)1 recommendation

Alex Lubanski

Alex Lubanski

Marketing/ PR /Advertising Consultant at Lubanski Marketing /PR Consultant

I studied for the 'Advanced Advertising Certificate,' with Philip at TAFE Sydney. During these two years I had ample time to study Philip's character and ability. He certainly excelled in Media Buying and was also very proficient in all other...View

Parramatta High School

HSC, School Captain

1970 – 1976

http://www.faxmentis.org/index.html

Activities and Societies: Debating, Volleyball, Water Polo and School Captain

Additional Info


Interests

New technology, flying helicopters, enjoying local food and travelling to new places.

Personal Details

Birthday October 7

Organizations

Additional Organizations

AICD - Australian Institute of Company Directors, AHIA - Australian Helicopter Industry Association

Recommendations

Chairman

Dubeta - 多倍达投资

Dao Duangvipha Makkitti

People & Brands Communications Specialist/ NGH Certified Hypnotherapist

Philip Beck is one of the most interesting people I have ever met. Over the past 9 years, Philip has been both my mentor in personal and business matters. He is intelligent, respectful great to have meaningful conversation with. Philip has taught a lot of people what business and life mean at the same time, helped them through the 'difficult' moments they may have at the...more

October 11, 2009, Dao Duangvipha was a consultant or contractor to Philip at Dubeta - 多倍达投资

Chief Operating Officer

Happylatte

Raven Zuo

Trying to make world better

To be a high level executive means you always have to face tough situations. You either ignore them or resolve them. Philip will definitely choose the latter and he knows which one he should resolve first. He has a unique yet keen understanding of the IT industry, cares about details under a big vision. When trying to guide happylatte through its hard time, he acted as my...more

April 6, 2015, Raven reported to Philip at Happylatte

Chief Executive Officer

Meijob International Holdings

Gil Ninveh (Hiring!)

Product Group Manager (eCommerce & Loyalty) at Sears Israel (Delver)

During the years I worked with Philip, he was not only my boss, he was also my mentor. Philip's attention to detail, grasp of the big picture, business savvy and warm heart were all precious assets which I enjoyed greatly while he guided me through the corridors of Multinational and Multi-Cultural Business management. His vast China experience and understanding proved...more

June 28, 2011, Gil reported to Philip at Meijob International Holdings

Chief Executive Officer (Asia-Pacific)

TMP Worldwide (now Hudson and Monster.com)

Todd August

General Manager - Legions

Philip is the perfect sort of CEO that you want to work with; hugely talented and intuitive about the market and what clients really need, mixed with a management style that allows his people to learn and grow with a sense of "supported autonomy". Philip bought true innovation to the Australasian recruitment advertising market adapting new American digital solutions to the...more

August 29, 2012, Todd reported to Philip at TMP Worldwide (now Hudson and Monster.com)

Managing Director

MindShare Australia

Tara Rayner

Managing Director

Philip was my Managing Director when I joined Ogilvy & Mather (O&M), six months later Philip successfully transitioned the company to become MindShare (the merging of O&M & JWT). This was a particularly smooth merger. Philip believed in an open door policy with staff, regardless of the position you held in the company and he always dealt with staff in the...more

May 30, 2010, Tara worked indirectly for Philip at MindShare Australia

Certificate

University of Technology Sydney

Alex Lubanski

Marketing/ PR /Advertising Consultant at Lubanski Marketing /PR Consultant

I studied for the 'Advanced Advertising Certificate,' with Philip at TAFE Sydney. During these two years I had ample time to study Philip's character and ability. He certainly excelled in Media Buying and was also very proficient in all other advertising subjects, as well as, marketing. As I was senior in age and experience during our studies, I have been a friend and to...more

February 19, 2013, Alex studied with Philip at University of Technology Sydney

Previous Page:Austin Smith
Next Page:Emmy Andréasson