Company Info

At SoftBank Group Corp., we're looking to the next thirty years and beyond with a vision for innovation and growth. Since its establishment, the SoftBank Group has consistently operated under the vision of becoming a company contributing to people's happiness and joy, and to the future of the world, not only pursuing the profit of the company. This vision is a driving force for the SoftBank Group as we continue to pursue growth.

Corporate Philosophy, Vision and Values

Corporate Philosophy

Information Revolution — Happiness for everyone

Since our founding, the SoftBank Group has sought to use the Information Revolution to contribute to the wellbeing of people and society.

What does happiness mean?

Different people will give different answers: “To love and be loved;” “To live each day to the full;” “To express oneself;” “To smile.” But in essence, happiness is a form of inspiration. Why is the Group engaged in its business and what does it aim to achieve? The answer is simple: to bring happiness and give inspiration to people — a vision that has guided us since our founding and is encapsulated in our corporate philosophy.

The performance of computers has increased rapidly and humanity is facing its own big bang — an era of ultra-powerful computers that will usher in an Information Revolution of unlimited potential. It is vital that this transformation be brought about in the right way, so that it adds happiness to humanity. 

This vision is a driving force for the SoftBank Group as we continue to pursue growth.


The SoftBank Group’s aim is to contribute to people’s happiness through the Information Revolution, and to become “the corporate group needed most by people around the world.” To achieve its vision, SoftBank advances the Information Revolution with leading technology essential to the times and superior business models.

Core to SoftBank's Values is “Try hard, have fun”. This is the DNA of the SoftBank Group, which aims to keep growing for the next 300 years. “No.1”, “Challenge”, “Reverse Planning”, ”Speed”, and ”Tenacity” are the values central to the way we conduct ourselves.

SoftBank Values

What kind of mindset is needed to be the Global No.1?

We need to meet challenges head on and surmount these obstacles.

It is a difficult journey, but it brings a sense of accomplishment and smiles to our customers.

We spare no effort to make this happen.

Trying hard does not have to be painful — we have fun with it instead.

“Try hard, have fun” is core to SoftBank’s Values and the DNA of the SoftBank Group, which aims to keep growing for the next 300 years.

These values are particularly important to us.

No.1, Challenge, Reverse Planning, Speed, Tenacity.

They are key words that guide the actions of those working in the SoftBank Group.

To thrive in an ever-changing business environment, we believe living these 5 values helps us surmount any challenge we face.

Native name




Traded as

TYO: 9984


Industry Telecommunications

Founded September 3, 1981; 34 years ago

Headquarters Tokyo, Japan

Key people

Masayoshi Son

(Chairman & CEO & COO)

Products Fixed line and mobile telephony, Internet services, digital television

Revenue ¥9.15 trillion (FY2015)[1]

Operating income

¥999.5 billion (FY2015)[1]

Net income

¥474.1 billion (FY2015)[1]

Total assets ¥20.7 trillion (FY2015)[1]

Total equity ¥2.6 trillion (FY2015)[1]

Number of employees

69,154 (2016)[2]


SoftBank Corp. (99.99%)

Sprint Corporation (80%)[3]

Yahoo! Japan (~35%)

Brightstar Corp.

GungHo Online Entertainment (58.5%)[4]

ARM Holdings


Previous Page:Samsung
Next Page:HCL Technologies