BMW

2016-07-23

Bayerische Motoren Werke AG (German pronunciation: [baˈjʁɪʃə mɔˈtɔʁen̩ ˈvɛɐ̯kə] ( listen); German for Bavarian Motor Works), usually known under its abbreviation BMW (German pronunciation: [ˈbeˈemˈve] ( listen)), is a German luxury vehicles, motorcycle, and engine manufacturing company founded in 1916. Headquartered in Munich, Bavaria, Germany, it also owns and produces Mini cars and serves as the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and plug-in electric cars under the BMW i sub-brand. It is one of the best-selling luxury automakers in the world.[3] The company is a component of the Euro Stoxx 50 stock market index.[4]

Production

In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries.[22] In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands).[23]


The BMW X3 (E83) was made by Magna Steyr, a subsidiary of Magna of Canada, in Graz, Austria under license from BMW until 2010. More than 45,973 were produced in 2009. Starting October 2010, the new BMW X3 (F25) is produced at BMW US Manufacturing Company, Greer, Spartanburg County, South Carolina.


It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models.[24] BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and India, for 3, 5, 7 series and X3.

Technology

BMW has signed deals to license Toyota technology in the areas of diesel engines, lithium batteries, and hydrogen fuel cells.[44]

BMW Connected Drive[edit]

In 1980, BMW began pioneering driver assistance technology. The BMW 745i was the first vehicle to be fitted with an on-board computer with external temperature display.[45] Today, BMW's progressive technology is known as ConnectedDrive and consists of advanced services and apps that are controlled through the on-board computer. In 2014, BMW announced the roll out of additional ConnectedDrive functions based around telecommunications, information technology and global positioning system data. The new services and apps were made available to Australian delivered cars built during April/ March period.[46]

In addition to the existing ConnectedDrive driver assistance systems; Intelligent Parking, Intelligent Driving, and Intelligent Vision,[47] the enhancement introduced new systems including Real Time Traffic Information, Concierge Services, Intelligent Emergency Call, Internet, BMW Teleservices, Remote Services and Connective Technology.[48]


In 2015, BMW Australia launched a customer portal that included integrated access to the new services and apps.

Type

Aktiengesellschaft (AG)

Traded as FWB: BMW

Industry Automotive

Predecessor Rapp Motorenwerke

Bayerische Flugzeugwerke AG (BFW)[1]

Automobilwerk Eisenach

Founded 7 March 1916; 100 years ago

Founder Franz Josef Popp, Karl Rapp, Camillo Castiglioni

Headquarters Munich, Bavaria, Germany

Area served

Worldwide

Key people

Norbert Reithofer

(Chairman of the Supervisory Board)

Harald Krüger

(Chairman of the Board of Management)

Products Luxury vehicles, sports cars, motorcycles, bicycles

Production output

2,117,965 Automobiles (2014)

about 120,000 Motorcycles (2014)

Revenue €80.401 billion (2014)[2]

Operating income

€8.707 billion (2014)[2]

Profit €5.817 billion (2014)[2]

Total assets €182.72 billion (2015)[2]

Total equity €3.839 billion (2014)[2]

Owner Stefan Quandt (29%)

Susanne Klatten (21%)

Public float (50%)

Number of employees

116,324 (2014)[2]

Divisions Mini

BMW Motorsport

BMW i

BMW Motorrad

Subsidiaries

List[show]

Slogan "Sheer Driving Pleasure" (Worldwide)

"The Ultimate Driving Machine" (United States, United Kingdom)

"The Ultimate Driving Experience" (Canada)

"Freude am Fahren" (Germany)

Website BMW Group

BMW Automobiles

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