Thai Beverage

2016-07-22

2015

January

Fraser & Neave Holdings Bhd renewed license agreements with Nestlé S.A. to manufacture and distribute the Carnation, Bear Brand, Bear Brand Gold, Ideal Milk and Milkmaid brands in ASEAN until 2037


February

“100PLUS”, an innovative, functional carbonated soft drink with six minerals that help replenish lost fluids, was launched in Thailand in two flavors - Citrus and Lemon Lime


March

“Jub Jai”, a traditional Jub Lieng herbal tea with a combination of 10 different herbs, was launched at a reasonable price for consumers


August

Chang Beer’s 20th Anniversary introduced a new look of “Chang Classic Beer” in emerald green bottle and champagne gold label, which reflects a premium and modern look, brewing with an international standard to meet the current customer satisfaction


October

Chang extended its sponsorship contract with FC Barcelona for another three years, the pride in supporting FC Barcelona as an official regional partner in Southeast Asia

The beer industry is the main business that helps make the Thai Beverage Plc. empire into a progressive and strong conglomerate as it currently is through its perennially highest selling product until today – Beer Chang, the international Gold Medallion winner – born from the hearts and pride in being Thai.


Beer Chang is produced from three breweries with international standard. One in Kamphaeng Phet belongs to the Beer Thai (1991) Public Company Limited, another in Bang Baan district, Ayutthaya belongs to Beer Thip Brewery (1991) Co., Ltd. and the other in Wang Noi, Ayutthaya belongs to the Cosmos Brewery (Thailand) Co., Ltd.

The three breweries have been developed continuously in production technology, and taste in order to consistently and continuously respond to the demands of the consumers. They also adhere to the policy of environment conservation in every process of production.

 Beer Thai (1991) Public Company Limited


Beer Chang was conceived with the visionary outlook of the top executives to expand the beer market with a Thai taste albeit with international quality, to give the consumers an alternative with the fervent belief in the brewing and production capability of the Thais. The first bottle of Beer Chang rolled off the production line on April 4, 1994, from the brewery in Bang Baan district, Ayutthaya. It was officially marketed on March 2, 1995.


The popularity of Beer Chang quickly and continuously increased. This led to a major expansion in production capacity to respond to consumer demands. A new brewery was constructed in Kamphaeng Phet under the management of the Beer Thai (1991) Public Company Limited. It later became a public company in 2001, with a registered capital of 5,500 million baht.


The Kamphaeng Phet brewery began construction in November 1999 at the cost of 9,000 million baht. It started beer production on October 12, 2001 and the first bottle of Beer Chang rolled off the brewery on November 23, 2001.


It has a land area of 1,600 rai, utilizing the latest production technology in the world. Every step in the production process is highly efficient with all the standards implemented throughout the process with emphasis on energy conservation, pollution control and environmental awareness. The Company received ISO 9002: 1994 certification on September 26, 2000 and ISO 9001: 2000 certification on September 12, 2001. The environmental standard certification ISO 14001: 1996 was awarded to the company on November 7, 2001.


Currently, Beer Thai (1991) Public Company Limited brewery in Kamphaeng Phet Province is a major production base for Beer Chang The beer that is the pride of the Thai people.

Apart from liquor and beer products, companies with in the Group of the Thai Beverage Plc. also have several other related products. They are established with the aim to produce and market products realized from waste materials in order to add value, help reduce waste matters, but at the same time are also the initiators of technical researches that directly benefit the general public. These products are light construction bricks, fertilizers (from liquor production wastes); animal feed and supplementary animal feed (from malt waste); etc. 

 

Type

Public

Traded as SGX: Y92

Industry Beverage

Founded 2003[1]

Founder Charoen Sirivadhanabhakdi

Headquarters Bangkok, Thailand

Area served

Worldwide

Key people

Thapana Sirivadhanabhakdi, President and CEO

Revenue IncreaseTH฿ 181.19 billion (2015) [2]

Profit IncreaseTH฿ 26.46 billion (2015) [2]

Total assets IncreaseTH฿ 182.01 billion (2015) [2]

Subsidiaries Fraser and Neave

Sermsuk

Oishi Group

InterBev Group

Website www.thaibev.com

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