Our business concept

Fashion and quality at the best price in a sustainable way.

H&M should always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children.  

To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money. 

Quality is a central topic, from initial idea to final product. It is our aim to always exceed our customers’ expectations on quality.

We ensure the best price by:

in-house design

no middlemen

large purchasing volumes

buying the right products from the right markets

efficient logistics

cost-consciousness in all parts of the organisation

An important element of our strong offering is that H&M should be the more sustainable choice. Considerable resources are devoted to increasing sustainability.

H&M does not own factories, but instead buys products from independent suppliers that are close long-term partners of H&M. We work to bring about long-term improvement for people and the environment – in the supply chain, the garment lifecycle and the communities in which we are active.

Investor Relations 

H&M endeavours to engage in open dialogue with the stock market, the media, customers and other stakeholders.

About H&M Conscious

Looking good should do good too. That’s what H&M Conscious is all about – it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.

At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.

Karl-Johan Persson, CEO

We believe in a better fashion future – one where fashion both looks good and does good. Conscious is our plan for making this future come true. It’s built on seven commitments, each with hundreds of Conscious Actions. Through these actions - big and small, short and long term – we’ll create a better fashion future.

We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO.

Our commitments:

Provide fashion for conscious customers

Choose and reward responsible partners

Be ethical

Be climate smart

Reduce, reuse, recycle

Use natural resources responsibly

Strengthen communities

Join the journey

From improving the lives of thousands of cotton farmers, to helping you care for your clothes, we’re on a journey to a better fashion future. To get there, we’ll need to work together, plan ahead and stay true to our passion.

Our friends and partners are already with us on this journey. And with your help we’ll get there even sooner.


Head Office

H & M Hennes & Mauritz AB

Mäster Samuelsgatan 46A

SE-106 38 Stockholm


Phone +46 8 796 55 00

Fax +46 8 20 99 19

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